March 2015 Posts

Like The Three Bears: Looking for the “Just Right” Change Management Process

Like The Three Bears: Looking for the “Just Right” Change Management Process

Sandy Carson Hessen, Marketing Communications Manager, Pilgrim Quality Solutions 

At the table in the kitchen, there were three bowls of porridge. Goldilocks was hungry. She tasted the porridge from the first bowl.

“This porridge is too hot!” she exclaimed.

So, she tasted the porridge from the second bowl.

“This porridge is too cold,” she said

So, she tasted the last bowl of porridge.

“Ahhh, this porridge is just right,” she said happily and she ate it all up.

Everyone fondly remembers this old children’s tale. But surprisingly, this work of fiction has a place in today’s reality. If you work in a highly regulated industry, its message is directly tied to your company’s success. (more…)

Social Listening for Life Sciences: A Beginner’s Guide

Social Listening for Life Sciences: A Beginner’s Guide

Roxane Napoli, Marketing Manager, Pilgrim Quality Solutions

Whether we use social media for personal or professional reasons, most of us think about social media as an opportunity to express our ideas, opinions, or messages. Within most businesses, including Life Sciences organizations, social media is managed by the Marketing team. Quality and regulatory personnel don’t typically interact with social media on the organization’s behalf.

Is there something you could or should be monitoring within the constant stream of tweets, updates, likes, hashtags, and blog posts? We think so, and that’s where social listening (or social media monitoring) comes in. Social listening is the process of monitoring the Internet, including social media posts and comments, for information about your company, brand, or products. (more…)