social media monitoring Posts

Social Listening for Life Sciences: A Beginner’s Guide

Social Listening for Life Sciences: A Beginner’s Guide

Roxane Napoli, Marketing Manager, Pilgrim Quality Solutions

Whether we use social media for personal or professional reasons, most of us think about social media as an opportunity to express our ideas, opinions, or messages. Within most businesses, including Life Sciences organizations, social media is managed by the Marketing team. Quality and regulatory personnel don’t typically interact with social media on the organization’s behalf.

Is there something you could or should be monitoring within the constant stream of tweets, updates, likes, hashtags, and blog posts? We think so, and that’s where social listening (or social media monitoring) comes in. Social listening is the process of monitoring the Internet, including social media posts and comments, for information about your company, brand, or products. (more…)