Social Media Posts

Social Listening for Life Sciences: A Beginner’s Guide

Social Listening for Life Sciences: A Beginner’s Guide

Roxane Napoli, Marketing Manager, Pilgrim Quality Solutions

Whether we use social media for personal or professional reasons, most of us think about social media as an opportunity to express our ideas, opinions, or messages. Within most businesses, including Life Sciences organizations, social media is managed by the Marketing team. Quality and regulatory personnel don’t typically interact with social media on the organization’s behalf.

Is there something you could or should be monitoring within the constant stream of tweets, updates, likes, hashtags, and blog posts? We think so, and that’s where social listening (or social media monitoring) comes in. Social listening is the process of monitoring the Internet, including social media posts and comments, for information about your company, brand, or products. (more…)

Social Media Can Be a Dangerous Tool

Social Media Can Be a Dangerous Tool

Mark Crawford

It’s not too hard to slip up with social media and get the unwanted attention of the FDA, which is getting serious about policing off-label promotion of products.

With companies scrambling to utilize social media (often without dedicated management), and the confusion that exists about what companies can do legally with off-label promotion, mistakes are going to happen. (more…)